Dawn Saves Wildlife Campaign

I was just sitting at work, queuing up a GrooveShark station, when this ad started playing in the sidebar:

Naturally, I clicked over to YouTube and watched the whole series! Although nearly everyone has seen those adorable Dawn commercials where the oil-covered baby ducks and penguins get bathed in Dawn dishwashing detergent, it looks like Dawn has launched a new campaign called “Dawn Saves Wildlife,” which features mini-documentaries about the ways in which Dawn detergent is being used to help save animals at both The Marine Mammal Center and International Bird Rescue.

Go watch the videos and feel your heart smile!


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